Amria Signh is our new reader and she sent an email to us about Product Designing. She writes, Product design is concerned with the efficient and effective generation and development of ideas through a process that leads to new products. Amrita is working as a product designer in medium size company. She is graduated from a reputable product design school of Europe. She got engaged 2 years back to her cousin back in Jalandhar. In this photo she is visiting her native village, to go there Amrita has to ride train and train travel is what she love the most.

Her passion and field of interest is product design. Product design can be defined as the idea generation, concept development, testing and manufacturing or implementation of a physical object or service. Product Designers conceptualize and evaluate ideas, making them tangible through products in a more systematic approach. The role of a product designer encompasses many characteristics of the marketing manager, product manager, industrial designer and design engineer.

As a product designer she has to be equipped with the skills needed to bring products from conception to market. She should have the ability to manage design projects, and subcontract areas to other sectors of the design industry.

Amrita has her own views about product design, she says, “Consumer product manufacturers need to face the facts. There is competition from similar competing products coming from all directions. Your competition has a product that has about the same build quality, functionality, and pricing. So how do you really compete in such a crowded market space? The short answer: Design.”

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